- Timeline
- 0–6 months
- Scale
- Large enterprise
- Project type
- Go-to-market strategy
- Industry
- Transportation & logistics
- Business unit
- Supply chain & logistics
- Problem
- A major logistics player was exploring a new digital product line and business unit to capitalize on emerging market opportunities—additional products and revenue streams plus monetizing data collected from core operations. Leadership brought us in to develop a business case, cohesive internal narrative, and launch strategy for the new unit.
- Action
- Split the engagement into four workstreams: (1) benchmarking competitor offerings through reports and interviews to identify relevant features, revenue models, and customer selling points; (2) building a detailed business case with revenue and investment projections and ROI for the business unit; (3) defining the target operating model, including org structure and governance framework; (4) developing a company-wide narrative to align executive stakeholders and secure buy-in for launch.
- Result
- Secured executive buy-in and funding for the new business unit, enabling a successful launch. One year in, the business unit is 100+ FTE with several active products and revenue streams, plus multiple partnerships with other functions across the broader organization.